Stuyvesant Cove Park Info Guide

Project time: 2021
Organization: Stuyvesant Cove Park X Parsons School of Design
Role: Product Designer

UX Design | Product Design | Information Architecture



NYC’s Stuyvesant Cove park is engineered as a native food forest where visitors can consume the plants in the park.

Key Responsibilities

As an individual contributor in a team of 3 designers, I have...
  • Identified problem & opportunity space.
  • Researched users via interviews, focus group discussions, and onsite observations.
  • Designed information architecture & created prototypes.
  • Conduct user tests & interviews.
  • Presented iterations and justified design decisions to the park manager
  • Lead & managed the design team’s internal & external communication with the client, interviewees, and user testers.
  • Created and delivered technical instructions for maintenance of the product.

Project Introduction

Stuyvesant Cove Park Info Guide is a tool to rebuild the connection between the park and its visitors.
The guide serves two main functions which are to:
  1. Introduce the park’s forageable natural resources
  2. Help visitors navigate in the park

Through this crowd-sourced & accessible educational tool, park visitors learn more about their community park and its forageable natural resource.

Opportunity Space

Those who grow up or live in the city do not get to connect with the natural world.

I interviewed the park’s associates, volunteers, neighbors, and regular visitors to better understand and map out the park’s problem space. From the interviews, I found out many problems of the parks resulted from visitors not fully understanding the value of the park.


Client Business Goals

  • Stop vandalism in the park.
  • Attract more visitors.
  • Promote the park as “Food forest in the neighborhood.”


  • A tool to augment the accessibility of the park’s public facilities.
  • A tool to develop a foraging culture for various users of the park.
  • A consolidated web document that can be accessed anywhere in the park.

User Insights

User Archetypes

After research on the site, we identified the user demographics by the professions and their social roles.
To understand each user group better, we mapped out the behavioral & attitudinal landscape of each archetype based on specific parameters like the familiarity of the park, personality, and tech-savviness.



Understanding the users gave a more clear view of the opportunity space. Stuyvesant cove park is a valuable resource for public education for various communities in the area. Here, two “How can we...” questions arose on how the project can best augment the park’s visitor’s experience.

1.  How can we inform inexperienced and experienced foragers of the plants that can be foraged in the park?

We sketched ways to reconnect the severed connection between people and nature by helping people notice the value of nature.

2. How can we inform visitors of what facilities of the park are open and their location?

We also thought of how we can help visitors fully engage with the park.
  • What is available in the park
  • Landmark, key significance of their destination
  • prohibited area due to ongoing construction

Design Process

Focus 1: Easily understandable forager’s information

We started by mapping out the information architecture of the edible plants.

  • the significance of each plant
  • that the plants can be eaten
  • how the plants can be used
  • how the audience can participate in foraging

Key Wireframes: Forager’s information

Focus 2: Available facilities for visitors

Key Wireframes

Using existing platforms instead of creating a custom app.

  (Notion & Google-My map)

We wanted to make the info guide easily editable, versatile, and immediately implementable so that the park management and volunteers can easily contribute to the database and map of the amenities and plants.

User testing

Navigation Test

We wanted to understand the user’s mental model and evaluate if users can intuitively navigate through pages and functions to find what they need.



  1. Use the map legend to filter “Park Facilities.”
  2. Identify the location of the portable toilet on the map.
  3. Explain the location of the surrounding facilities.


5 Second Impression Test

We wanted to make sure the visual language of the design, such as color, icon, pictures, is legible by the users and correctly delivers information.



  1. Identify Mulberry after seeing a picture.
  2. Find out if it is safe to eat.
  3. Find out if it is easy to forage.
  4. Explain how to forage Mulberries and their use.
  5. Discuss a plant dangerous to forage.


Iterative Process

Visual Communication

With insights from the user tests, we discovered that the limited design system of the platform we use is not inclusive. We then created a way to bypass the limitation and provide a more comprehensive method of delivering information.

Final design

Landing page & directory

Wide range of information about plants in the park



Does the design lead to the user’s intuitive use?
Inclusive design
Can the product be used by people with disability and those without tech-savviness?
Can the product fulfill both the client’s and user’s needs?

Please feel free to reach out at daekimdesign[AT]gmail[DOT]com
Questions, suggestions, hellos, and collaborations, all are 💎️ & all are welcome!
You can also find me on Medium ︎  & Linkedin︎

Made with 🔥️🚀️💪
Dae Young Kim © 2023